How to install a Facebook Pixel

How to install a Facebook Pixel

Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...
Do you know about the Facebook 20% rule?

Do you know about the Facebook 20% rule?

In a recent post I wrote about why your Facebook adverts are not working, I left out an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers but if you’re a small business owner going...
My Facebook adverts are not working

My Facebook adverts are not working

So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be. When I started managing pages, way back in 2010, it was...