OUR BLOG
Confessions of a pregnant entrepreneur
So, first of all, let me begin by saying that I am not pregnant (anymore). My baby was born almost 2 months ago. Okay, now that that's out of the way, let's get into this shall we? When I made the decision to leave my job to start my own company four years ago, I knew...
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Marketing is not a ‘nice-to-have’
I've got to begin this post with a disclaimer! The information in this blog is not directed at anyone or any company in particular and I promise, I am not throwing shade. But someone has to got to say it; marketing isn't just a 'nice-to-have' when running a business....
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Is your website ready for the traffic volume on Black Friday?
We see it every year! Retailers nail down their social media and email marketing strategy for Black Friday but make the rookie mistake of not making sure that their servers are ready. It’s easy to underestimate the impact Black Friday can have on your server. Huge...
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Have you verified your domain through your Facebook Page?
What is Domain Verification on Facebook? Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to...
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Why neuromarketing and social media work together
Neuromarketing. It sounds fairly complicated, doesn’t it? But fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. It was a concept I was fortunate to...
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Vertical video equals better results
Yes, you read it right - Vertical video equals better results. Vertical videos are not only beneficial for users and social networks, they can also do wonders for your advertising campaigns. It catches more of the viewer’s attention, which is exactly what you want...
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I’m embracing ‘JOMO’ – are you?
If you're scrolling through your newsfeed and come across pictures of your friends out at dinner or pictures of that event you meant to attend, you may experience FOMO - fear of missing out. It's hard to understand the exact reason for FOMO - did you genuinely want to...
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How to install a Facebook Pixel
Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...
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Do you know about the Facebook 20% rule?
In a recent post I wrote about why your Facebook adverts are not working, I left our an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers
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