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Neuromarketing. It sounds fairly complicated, doesn’t it? But fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. It was a concept I was fortunate to...

Yes, you read it right - Vertical video equals better results. Vertical videos are not only beneficial for users and social networks, they can also do wonders for your advertising campaigns. It catches more of the viewer’s attention, which is exactly what you want...

Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...

In a recent post I wrote about why your Facebook adverts are not working, I left our an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers

So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be.