Why neuromarketing and social media work together

Why neuromarketing and social media work together

Neuromarketing. It sounds fairly complicated, doesn’t it? But fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. It was a concept I was fortunate to...
Vertical video equals better results

Vertical video equals better results

Yes, you read it right – Vertical video equals better results. Vertical videos are not only beneficial for users and social networks, they can also do wonders for your advertising campaigns. It catches more of the viewer’s attention, which is exactly what you...
How to install a Facebook Pixel

How to install a Facebook Pixel

Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...