OUR BLOG
Have you verified your domain through your Facebook Page?
What is Domain Verification on Facebook? Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to...
Why neuromarketing and social media work together
Neuromarketing. It sounds fairly complicated, doesn’t it? But fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. It was a concept I was fortunate to...
Vertical video equals better results
Yes, you read it right - Vertical video equals better results. Vertical videos are not only beneficial for users and social networks, they can also do wonders for your advertising campaigns. It catches more of the viewer’s attention, which is exactly what you want...
I’m embracing ‘JOMO’ – are you?
If you're scrolling through your newsfeed and come across pictures of your friends out at dinner or pictures of that event you meant to attend, you may experience FOMO - fear of missing out. It's hard to understand the exact reason for FOMO - did you genuinely want to...
How to install a Facebook Pixel
Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...
Do you know about the Facebook 20% rule?
In a recent post I wrote about why your Facebook adverts are not working, I left our an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers
My Facebook adverts are not working
So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be.
Podcasts that you need to listen to
I spend the bulk of my day working on my computer, and that’s usually with audio turned on. On top of that, I have my cell phone almost everywhere with me and especially when I’m in the car. Instead of music, I listen to podcasts.
Tools to use when working remotely
As a small business owner, working remotely offers me the flexibility I need in order to work more efficiently. The wide range of digital tools available are seeing more entrepreneurs and employees being able to work remotely