Marketing is not a ‘nice-to-have’
I’ve got to begin this post with a disclaimer! The information in this blog is not directed at anyone or any company in particular and I promise, I am not throwing shade. But someone has to got to say it; marketing isn’t just a ‘nice-to-have’...
Is your website ready for the traffic volume on Black Friday?
We see it every year! Retailers nail down their social media and email marketing strategy for Black Friday but make the rookie mistake of not making sure that their servers are ready. It’s easy to underestimate the impact Black Friday can have on your server. Huge...
Have you verified your domain through your Facebook Page?
What is Domain Verification on Facebook? Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to...
Why neuromarketing and social media work together
Neuromarketing. It sounds fairly complicated, doesn’t it? But fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. It was a concept I was fortunate to...