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Empowering your business with expert digital marketing insights
Do you know about the Facebook 20% rule?
In a recent post I wrote about why your Facebook adverts are not working, I left our an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers
My Facebook adverts are not working
So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be.
Podcasts that you need to listen to
I spend the bulk of my day working on my computer, and that’s usually with audio turned on. On top of that, I have my cell phone almost everywhere with me and especially when I’m in the car. Instead of music, I listen to podcasts.
Tools to use when working remotely
As a small business owner, working remotely offers me the flexibility I need in order to work more efficiently. The wide range of digital tools available are seeing more entrepreneurs and employees being able to work remotely
Don’t wait for the opportunity – create it
One of the bravest decisions I could have possibly made in my life and career was quitting my job to start my own business. I was the Digital Marketing Manager at a…
Do you really need to build that mobile app?
For crying out loud, do we really need more mobile apps? I’ll be the first to admit that my iPhone is infiltrated with tons of apps, all categorized into neat folders. I love apps, useful apps that is, apps that serve a purpose, apps that package an experience I won’t...
Are South African businesses using Instagram accurately and effectively?
Many brands are still not effectively using social media channels to their advantage, depending on your type of business, there are multiple social channels available. These channels give you direct access to thousands of