In a recent post I wrote about why your Facebook adverts are not working, I left out an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers but if you’re a small business owner going...
So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be. When I started managing pages, way back in 2010, it was...
I spend the bulk of my day working on my computer, and that’s usually with audio turned on. On top of that, I have my cell phone almost everywhere with me and especially when I’m in the car. If you don’t know already know, Cape Town traffic gets from bad to worse...
As a small business owner, working remotely offers me the flexibility I need in order to work more efficiently. The wide range of digital tools available are seeing more entrepreneurs and employees being able to work remotely from the comfort of their home, hot desks...
Time to get personal One of the bravest decisions I could have possibly made in my life and career was quitting my job to start my own business. I was the Digital Marketing Manager at a leading software development company for 7 years. I worked on leading brands,...
