Yes, you read it right – Vertical video equals better results. Vertical videos are not only beneficial for users and social networks, they can also do wonders for your advertising campaigns. It catches more of the viewer’s attention, which is exactly what you...
If you’re scrolling through your newsfeed and come across pictures of your friends out at dinner or pictures of that event you meant to attend, you may experience FOMO – fear of missing out. It’s hard to understand the exact reason for FOMO –...
Before you get started with any digital marketing, it’s important you set up some of the infrastructure required to be able to track your campaigns. If you’re planning to spend money on Facebook, installing the Facebook pixel is one of the most important things you...
In a recent post I wrote about why your Facebook adverts are not working, I left out an important piece of information – the 20% text rule! It’s something widely known and understood by all digital marketers but if you’re a small business owner going...
So, you’ve heard it numerous times, Facebook is the holy grail of social media and if your business is not taking full advantage of the platform then something’s wrong. But Facebook isn’t what it used to be. When I started managing pages, way back in 2010, it was...
