Digital fatigue is real and here’s why brands need to build offline communities
We live in a world that never switches off. More content, more notifications, more platforms. And while digital has opened up incredible opportunities for brands to connect, there’s a cost: digital fatigue. People are tired of the endless scroll. Tired of constant...
Why understanding your menstrual cycle can make you better at your job
It’s 2020 and we can talk about our periods without feeling shame. Women bleed, get over it. I am sure, like most women, you dread that time of the month when you want to curl up in bed with a hot water bottle and an endless supply of chocolate. But what if you...
Confessions of a pregnant entrepreneur
So, first of all, let me begin by saying that I am not pregnant (anymore). My baby was born almost 2 months ago. Okay, now that that’s out of the way, let’s get into this shall we? When I made the decision to leave my job to start my own company four years...
Marketing is not a ‘nice-to-have’
I’ve got to begin this post with a disclaimer! The information in this blog is not directed at anyone or any company in particular and I promise, I am not throwing shade. But someone has to got to say it; marketing isn’t just a ‘nice-to-have’...
I’m embracing ‘JOMO’ – are you?
If you’re scrolling through your newsfeed and come across pictures of your friends out at dinner or pictures of that event you meant to attend, you may experience FOMO – fear of missing out. It’s hard to understand the exact reason for FOMO –...