Blog
Empowering your business with expert digital marketing insights
Understanding the customer journey and why it matters for your brand
Every business wants loyal customers. But loyalty doesn’t happen overnight, it’s earned through a carefully designed journey that guides someone from awareness to advocacy. This journey isn’t just a marketing buzzword. It’s a framework for understanding how people...
Digital fatigue is real and here’s why brands need to build offline communities
We live in a world that never switches off. More content, more notifications, more platforms. And while digital has opened up incredible opportunities for brands to connect, there’s a cost: digital fatigue. People are tired of the endless scroll. Tired of constant...
Understanding owned, earned and paid media in digital marketing
When it comes to building a strong digital presence, most businesses jump straight into social media or paid ads. But the truth is, a sustainable marketing strategy is built on three pillars: Owned Media, Earned Media, and Paid Media. Each plays a different role, but...
Growing your business with purposeful social media management
Social media is more than just a platform to post content - it’s the intersection of strategy, creativity, and performance. It’s where brands are built, communities are cultivated, and business objectives are realised. At Mashup Marketing, we don’t just manage social...
DM for price is killing small businesses on Instagram
Imagine scrolling through Instagram, and a beautiful dress catches your eye. You want to buy it, but there’s no price, no website, no online catalogue, nothing. Instead, you get a “DM for price” response. For those who don't know, "DM for price" is a tactic that small...
How to market to your customers during a social media blackout
A world without social media? No more Facebook or Instagram? It’s doubtful, but the recent social outage that caused these giant social networks to go offline for many hours has instilled a sense of fear in many. It impacted everyone, from influencers that require the...
How to remove the background from an image
Looking for a quick way to remove the background from an image? My go-to tool is www.remove.bg. This website removes backgrounds 100% automatically in 5 seconds with zero clicks. I especially love that it integrates with your software workflow. They have built tools...
Why understanding your menstrual cycle can make you better at your job
It's 2020 and we can talk about our periods without feeling shame. Women bleed, get over it. I am sure, like most women, you dread that time of the month when you want to curl up in bed with a hot water bottle and an endless supply of chocolate. But what...
How to exclude your own visits to your website from Google Analytics
It’s important to exclude your own visits to your website from your Google Analytics to prevent skewing your data. Follow the steps below and you can start getting more accurate data to better improve your website and marketing. Once you setup Google Analytics you...