OUR BLOG
DM for price is killing small businesses on Instagram
Imagine scrolling through Instagram, and a beautiful dress catches your eye. You want to buy it, but there’s no price, no website, no online catalogue, nothing. Instead, you get a “DM for price” response. For those who don't know, "DM for price" is a tactic that small...
How to market to your customers during a social media blackout
A world without social media? No more Facebook or Instagram? It’s doubtful, but the recent social outage that caused these giant social networks to go offline for many hours has instilled a sense of fear in many. It impacted everyone, from influencers that require the...
How to remove the background from an image
Looking for a quick way to remove the background from an image? My go-to tool is www.remove.bg. This website removes backgrounds 100% automatically in 5 seconds with zero clicks. I especially love that it integrates with your software workflow. They have built tools...
Why understanding your menstrual cycle can make you better at your job
It's 2020 and we can talk about our periods without feeling shame. Women bleed, get over it. I am sure, like most women, you dread that time of the month when you want to curl up in bed with a hot water bottle and an endless supply of chocolate. But what...
How to exclude your own visits to your website from Google Analytics
It’s important to exclude your own visits to your website from your Google Analytics to prevent skewing your data. Follow the steps below and you can start getting more accurate data to better improve your website and marketing. Once you setup Google Analytics you...
Can you no longer schedule Facebook Page posts?
During the past week, I’ve noticed that many pages no longer have the schedule feature on their Facebook Pages. I also saw many social media managers chatting about it online and received some requests myself from people needing assistance with scheduling their...
Confessions of a pregnant entrepreneur
So, first of all, let me begin by saying that I am not pregnant (anymore). My baby was born almost 2 months ago. Okay, now that that's out of the way, let's get into this shall we? When I made the decision to leave my job to start my own company four years ago, I knew...
Marketing is not a ‘nice-to-have’
I've got to begin this post with a disclaimer! The information in this blog is not directed at anyone or any company in particular and I promise, I am not throwing shade. But someone has to got to say it; marketing isn't just a 'nice-to-have' when running a business....
Is your website ready for the traffic volume on Black Friday?
We see it every year! Retailers nail down their social media and email marketing strategy for Black Friday but make the rookie mistake of not making sure that their servers are ready. It’s easy to underestimate the impact Black Friday can have on your server. Huge...