Every business wants loyal customers. But loyalty doesn’t happen overnight, it’s earned through a carefully designed journey that guides someone from awareness to advocacy. This journey isn’t just a marketing buzzword. It’s a framework for understanding how people...
When it comes to building a strong digital presence, most businesses jump straight into social media or paid ads. But the truth is, a sustainable marketing strategy is built on three pillars: Owned Media, Earned Media, and Paid Media. Each plays a different role, but...
A world without social media? No more Facebook or Instagram? It’s doubtful, but the recent social outage that caused these giant social networks to go offline for many hours has instilled a sense of fear in many. It impacted everyone, from influencers that require the...
