Digital Marketing Workshop to grow your small business

The success of every company lies in its customer base and the best way to attract customers is through marketing. Every business should have at least one person who is skilled with digital marketing to effectively and successfully market that business.

This full day digital marketing workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth.

This workshop is aimed at beginner marketers as well as small business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimization across various channels.

Details

February 2017: 08h30 – 17h00

The Atlantic Imbizo, Clocktower, V&A Waterfront

Full Day workshop: R1500 pp including refreshments and lunch

The first 5 companies to sign up will receive 1 hour of social media consulting valued at R750.

Is this workshop for you?

Whether you are a small to medium business or simply an individual responsible for marketing duties but lack digital experience then this workshop is definitely for you. If you are just passionately learning about digital marketing then feel free to join us as well. Our digital workshops help you understand what digital marketing is all about and equips you with the knowledge and tools to help you grow any business online.

 

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What will you learn?

  • The importance of an effective website and how it’s the most critical part of your business
  • How to get online cost-effectively and stay ahead of your competitors.
  • How to manage Social Media for your business
  • Advertise online on Google and Facebook with measurable results
  • Learn the tools and tricks to get onto the first page of Google
  • Managing your business with the best cloud based solutions

Topics we will cover

Social Media

How to use the most effective social media tools accurately to drive engagement.

Newsletters

Using email marketing and targeted subscriber lists to sell more products and services.

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Content Writing

How to develop a content strategy and write the correct content for your website, blogs and social media platforms.

Websites

Why websites are the most crucial part of your business.

Google Apps

Why your business should be making use of Google Apps for email.

Cloud Based Solutions

Managing your business using simple and free Cloud based solutions.

SEO and PPC

What are some of the tools and tricks to get onto the first page of Google.

Speakers

Suhaifa Naidoo

Suhaifa Naidoo

Suhaifa specialises in digital marketing solutions and strategies to grow businesses online and help them connect with their customers. She has extensive digital marketing experience and has worked on some of South Africa’s leading brands. She is passionate about disruptive technologies, women in technology and people.